Browsing by Author "Colton, Deborah"

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    • The response of the 'new consumer' to promotion in the transition economies of the former soviet bloc 

      Money, R. Bruce; Colton, Deborah (Elsevier Science B.V., 2000-07)
      Before the collapse of communism, promotion in the former Soviet Bloc functioned more as either propaganda or generic information rather than what marketers would call marketing. Today's "new consumer" in these transition ...

    • Scholarship @ RIT 

      Trauernicht, Marcia; Kelly, Ronald; Albertini, John; Tolan, Linda; Dickson, Donna; Walter, Wayne; Terezakis, Katie; Rothenberg, Sandra; Tirrell, Peggy; Collison, Christina; Scott, Jason; Buehler, Marianne; Colton, Deborah; Orwin, Naomi; Jodoin, Ronald; Whittington, Keith; Mitchell, Marilyn; Dorney, Erin (Publishing and Scholarship Support Center (RIT Libraries), 2008-02)