Search
Now showing items 1-2 of 2
Foufou: using multimedia to promote a new product and establish a brand identity online
(2009-03-30)
One night, my friend and I went to a night market in Taiwan and
we were amazed by the great variety of adorable and interesting
merchandise items, such as: puppets, stationery, t-shirts, and gadgets
that were imprinted ...
Taking advantage of digital opportunities: a typology of digital entrepreneurship
(Interscience Pub. The definitive version is available at http://www.inderscience.com/browse/index.php?journalCODE=ijnvo, 2007)
As more companies start doing digital business, the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that ...