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Tailored type: Studying the effects of typography in clothing brand personalities
(2013-05-17)
Understanding how typography influences consumer perception and brand reception is important to successfully employ typographic strategies that positively influence consumers. Utilizing typography to effectively express ...
Sport prism
(2013-05-01)
The Sport Prism explores the development and implementation of a cohesive brand identity metaphor for a sport complex across multiple media. The metaphor that significantly impacts the design of this brand is the geometric ...
Kethelavia: Promoting and branding an original cartoon using interactive website design
(2010-11-22)
How to design and promote a cartoon brand are always interesting questions to contemporary cartoon industry. To the rising Chinese cartoon business, they need to find a suitable way for its continuous development. Through ...
Cookie dough 2.0: Digital sketchbook
(2010-11-09)
Cookie Dough 2.0 is a thesis documenting the graphic design branding journey of transforming cookie dough from simply a mixture of raw ingredients used in making chocolate chip cookies into a legitimate snack food.
Graphic ...
Foufou: using multimedia to promote a new product and establish a brand identity online
(2009-03-30)
One night, my friend and I went to a night market in Taiwan and
we were amazed by the great variety of adorable and interesting
merchandise items, such as: puppets, stationery, t-shirts, and gadgets
that were imprinted ...
Corporate branding and design in the internet environment
(2003-05-01)
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