Browsing Meeting minutes, announcements and publications from RIT Colleges by Subject "E-commerce"

Now showing items 1-2 of 2

    • Foufou: using multimedia to promote a new product and establish a brand identity online 

      Huang, Yu-Chang (2009-03-30)
      One night, my friend and I went to a night market in Taiwan and we were amazed by the great variety of adorable and interesting merchandise items, such as: puppets, stationery, t-shirts, and gadgets that were imprinted ...

    • Taking advantage of digital opportunities: a typology of digital entrepreneurship 

      Demartino, Richard; Hull, Clyde; Hung, Yu-Ting; Hair, Neil; Perotti, Victor (Interscience Pub. The definitive version is available at http://www.inderscience.com/browse/index.php?journalCODE=ijnvo, 2007)
      As more companies start doing digital business, the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that ...