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Tailored type: Studying the effects of typography in clothing brand personalities
(2013-05-17)
Understanding how typography influences consumer perception and brand reception is important to successfully employ typographic strategies that positively influence consumers. Utilizing typography to effectively express ...
Sport prism
(2013-05-01)
The Sport Prism explores the development and implementation of a cohesive brand identity metaphor for a sport complex across multiple media. The metaphor that significantly impacts the design of this brand is the geometric ...