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The Influence of color on purchasing decisions related to product design
(2012-02-20)
Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is paramount and can affect the way consumers react to and ultimately choose ...
Effectively targeting older consumers
(2011-05)
Marketing strategies are used to convey product or service information and value offerings to a defined and specific audience. The ways in which these strategies are realized through graphic design may greatly impact the ...