Beyond traditions
Abstract
For my thesis, I have developed a sales promotional package utilizing print and interactive media. Because technology is rapidly changing, I utilized multimedia and print media, by merging them into one project. For this
interactive/print project, I created a marketing sales package that markets handcrafted jewelry to wholesale buyers. The two media interact as a buying source that is easily and inexpensively sent to the buyers. This service is
very unique, and also provides buyers with alternatives to buying and viewing at the annual shows. The user can
purchase wholesale handcrafted jewelry from their office or home without having to travel. In addition, BEYOND
TRADITIONS, the name of the company, provides the crafters with a broader base market to sell their jewelry
collections.
The package contains a publication made up of portraits of different artists, along with a brief summary
of the artist's background and jewelry samples. It will be used as a reference tool for the buyer. A computer flop
py disk is enclosed, and contains an animation as an introduction, along with sections to display each artist's
jewelry collection, prices for the craft goods and an ordering form that can be printed out and faxed back to
BEYOND TRADITIONS. By reviewing the information in the interactive catalog, in combination with the
brochure, the wholesale buyer will have a total reference of the finished artist's work.
This service is provided by BEYOND TRADITIONS, who will develop the brochure and interactive catalog on a quarterly basis. Both artists and wholesalers can subscribe to this service, and benefit from its circulation. The user's interaction between the two pieces create a powerful marketing tool to be used and developed in
this marketing arena.
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