| dc.contributor.advisor | Foster, Shaun | |
| dc.contributor.advisor | Schull, Jon | |
| dc.contributor.author | Leo, Sue | |
| dc.date.accessioned | 2011-05-18T16:46:40Z | |
| dc.date.available | 2011-05-18T16:46:40Z | |
| dc.date.issued | 2010-11-09 | |
| dc.identifier.uri | http://hdl.handle.net/1850/13537 | |
| dc.description.abstract | Cookie Dough 2.0 is a thesis documenting the graphic design branding journey of transforming cookie dough from simply a mixture of raw ingredients used in making chocolate chip cookies into a legitimate snack food.
Graphic design was the critical factor in forming the brand character, packaging and marketing support materials. All concepts and final mechanicals were created digitally.
Additionally, this thesis illustrates how the brand identity emerged through the many
phases of product development. | en_US |
| dc.language.iso | en_US | en_US |
| dc.relation | RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/13537 to RIT Scholar Works http://scholarworks.rit.edu/theses/6108, please update your feeds & links! | |
| dc.subject | Branding | en_US |
| dc.subject | Computer graphics | en_US |
| dc.subject | Logo design | en_US |
| dc.subject | Packaging | en_US |
| dc.subject | Snack food | en_US |
| dc.subject | Web design | en_US |
| dc.subject.lcc | HF6161.F616 L46 2010 | en_US |
| dc.subject.lcsh | Snack foods--Marketing--Interactive multimedia--Design | en_US |
| dc.subject.lcsh | Branding (Marketing) | en_US |
| dc.subject.lcsh | Commercial art | en_US |
| dc.subject.lcsh | Computer graphics--Design | en_US |
| dc.title | Cookie dough 2.0: Digital sketchbook | en_US |
| dc.type | Thesis | en_US |
| dc.description.college | College of Imaging Arts and Sciences | en_US |
| dc.description.department | School of Design | en_US |
| dc.contributor.advisorChair | Jackson, Chris | |
