An Educational exhibit of two graphic designers: William Golden / Will Burtin
Abstract
The Retrospective Exhibit, a thesis project, documented the professional graphic design
work of two pioneers in the industry. Will Burtin and William Golden. William Golden
was Art Director of CBS (Columbia Broadcasting System) Television and creator of the
CBS 'eye'. Will Burtin was an exhibition designer, a graphic designer and a lecturer.
The thesis project was an educational display that reflected the historical graphic design
accomplishments of both men. Numerous trade ads from Golden's work at CBS
highlighted his expansive corporate identification program. Golden created a
multimedia promotion unlike any prior to its development. Television was a new
medium that gave Golden the opportunity to reach an audience like no designer before
him. He combined image and message to achieve a simple layout. Golden was one of
the first designers to create a corporate identification promotion utilizing print, radio
and television. Golden used artists with little commercial or design experience.
His advertisements broadcast on television and radio carried the CBS brand
recognition worldwide.
Will Burtin brought to life an invisible world of cells, atoms and science. His work for
Upjohn Pharmaceutical Company was a highlight at the retrospective exhibit. On
display w ere a combination of his printed promotional design works and photographs of
his exhibit models from 'the Brain'
and 'the Cell'. The thesis project illustrated his
ability to translate complex information into understandable and innovative visual
images. His exhibits traveled the world and showcased images never seen before.
Collections
The following license files are associated with this item: