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dc.contributor.advisorJackson, Chris
dc.contributor.advisorBodenstedt, Lisa
dc.contributor.authorCui, Wenzheng
dc.date.accessioned2011-05-18T17:09:24Z
dc.date.available2011-05-18T17:09:24Z
dc.date.issued2010-11-22
dc.identifier.urihttp://hdl.handle.net/1850/13597
dc.description.abstractHow to design and promote a cartoon brand are always interesting questions to contemporary cartoon industry. To the rising Chinese cartoon business, they need to find a suitable way for its continuous development. Through reviewing the evolution process of some classical cartoon brands in the world, the history and current status of Chinese cartoon industry, I have found that, cartoon making is no longer purely an art work, but rather a concept of brand design. Like fashion, cartoon brand design asks for a constant self-re-innovation to meet the change in culture and aesthetic standards. On the other hand, new technology innovations always influence the concept of cartoon and its artistic style. Application of novel techniques into cartoon making has already propelled the cartoon industry in fascinating speed. This thesis work will also review some best examples to illustrate such relationship between technology innovation and cartoon industry evolution. As the main body of this thesis work, I will present my original cartoon brand creation-the world of "Kethelavia"-to demonstrate my vision of cartoon brand making. Kethelavia has a plot and role design derived from a popular Chinese ideology. It incorporates western graphical design style and popular digital techniques in its artistic form. ActionScript3 is one way of the core techniques that is used to power the interactive interface between the designer and the customers. Kethelavia concept and its products will be promoted in the form of interactive webpage through Internet. Its potential customers are actively engaged to experience the world of Kethelavia in multiple ways online.en_US
dc.language.isoen_USen_US
dc.relationRIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/13597 to RIT Scholar Works http://scholarworks.rit.edu/theses/6364, please update your feeds & links!
dc.subjectCartoonen_US
dc.subjectDesignen_US
dc.subject.lccNC1766.C6 C84 2010
dc.subject.lcshCartoon characters--China--Marketingen_US
dc.subject.lcshCaricatures and cartoons--China--Marketingen_US
dc.subject.lcshBranding (Marketing)en_US
dc.subject.lcshWeb sites--Designen_US
dc.subject.lcshInteractive multimedia--Designen_US
dc.subject.lcshComputer graphics--Designen_US
dc.titleKethelavia: Promoting and branding an original cartoon using interactive website designen_US
dc.typeThesisen_US
dc.description.collegeCollege of Imaging Arts and Sciencesen_US
dc.description.departmentComputer Graphics Designen_US
dc.contributor.advisorChairDeluna, Dan


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