| dc.description.abstract | Graphic design solutions for promotional purposes pose
a special challenge for designers who must not only make
certain that the design is conceptually strong and engaging
in itself, but also that it is successful in conveying the worth
of a product, a brand, an organization or company to a diverse
audience. Promotional design is all about presenting its subject
in the most attractive manner possible in order to draw viewer
attention to that which is being promoted. Such design solutions
aim at creating a need or demand for a specific type of goods
or services offered by a client. Alternatively they may be used
as vehicles for self promotion in which case their aim is to
showcase the capabilities and services of a firm or organization,
or even an individual, as in the case of a artist's portfolio.
Promotional design therefore requires careful planning and
execution. It is imperative that the designer research a client's
business, prevailing market trends, and the cultural background
of target audiences before embarking on the task of creating
a worthwhile design solution. Designers are also bound by the
constraints of topicality, changing viewer needs and perceptions,
and having to address a diversified audience. At the same time
there is an abiding need for invention and innovation in the use
of design materials, for design work is often developed amidst
intense competition from rival firms. Hence designers are
frequently required to think out of the box and look to unusual
sources of inspiration in order to produce novel, eye-catching
and memorable designs. In this exercise it becomes fruitful
to explore design strategies from across mediums in order
to come up with something new and exciting which might
translate into a good and effective design solution.
Print is a popular medium for promotional design.
Graphic designers using the print format choose
from amongst a wide variety of modes such as
posters, fliers, brochures, packaging, stationary,
magazines, catalogs or other publications. This thesis
is an attempt to explore the possibilities of translating
the design techniques of motion graphics into print in
order to come up with a new idea for promotional design
that incorporates an element of drama, and movement
into a print artifact to make it more dynamic and captivating.
It focuses upon Film Title Sequence design as a specific
source of inspiration and seeks to trace lines of influence
from title design that can be fruitfully incorporated into
static print design. | en_US |
