| dc.contributor.advisor | Chou, Cathy | |
| dc.contributor.advisor | Klinkon, Heinz | |
| dc.contributor.advisor | Ciolek, Nancy | |
| dc.contributor.author | Tsao, Chia-Wen | |
| dc.date.accessioned | 2011-07-26T20:47:57Z | |
| dc.date.available | 2011-07-26T20:47:57Z | |
| dc.date.issued | 1999-05 | |
| dc.identifier.uri | http://hdl.handle.net/1850/13850 | |
| dc.description.abstract | Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products. | en_US |
| dc.language.iso | en_US | en_US |
| dc.relation | RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/13850 to RIT Scholar Works http://scholarworks.rit.edu/theses/6067, please update your feeds & links! | |
| dc.subject | Graphic design | en_US |
| dc.subject.lcc | TP374 .T74 1999 | |
| dc.subject.lcsh | Cereals, Prepared--Packaging | en_US |
| dc.subject.lcsh | Intercultural communication | en_US |
| dc.subject.lcsh | East and West | en_US |
| dc.title | Cross-Cultural visual communication | en_US |
| dc.type | Thesis | en_US |
| dc.description.college | College of Imaging Arts and Sciences | en_US |
| dc.description.department | School of Design | en_US |
| dc.contributor.advisorChair | Beardslee, Deborah | |
