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The Impact of graphic design on the target audience: Designing an effective social marketing campaign

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dc.contributor.advisor Lachance, Patti
dc.contributor.advisor Crawford, Kijana
dc.contributor.advisor Berges, Barbara
dc.contributor.author Childs, Cynthia
dc.date.accessioned 2011-07-26T20:56:36Z
dc.date.available 2011-07-26T20:56:36Z
dc.date.issued 1999-05
dc.identifier.uri http://hdl.handle.net/1850/13881
dc.description.abstract The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of breast feeding as content for a social marketing campaign. en_US
dc.language.iso en_US en_US
dc.relation RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/13881 to RIT Scholar Works http://scholarworks.rit.edu/theses/6184, please update your feeds & links!
dc.subject Graphic design en_US
dc.subject.lcc HF5415.122 .C49 1999
dc.subject.lcsh Social marketing en_US
dc.subject.lcsh Graphic arts en_US
dc.subject.lcsh Visual communication en_US
dc.subject.lcsh Breastfeeding en_US
dc.subject.lcsh Marketing en_US
dc.title The Impact of graphic design on the target audience: Designing an effective social marketing campaign en_US
dc.type Thesis en_US
dc.description.college College of Imaging Arts and Sciences en_US
dc.description.department School of Design en_US
dc.contributor.advisorChair Beardslee, Deborah


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