| dc.contributor.advisor | Lachance, Patti | |
| dc.contributor.advisor | Crawford, Kijana | |
| dc.contributor.advisor | Berges, Barbara | |
| dc.contributor.author | Childs, Cynthia | |
| dc.date.accessioned | 2011-07-26T20:56:36Z | |
| dc.date.available | 2011-07-26T20:56:36Z | |
| dc.date.issued | 1999-05 | |
| dc.identifier.uri | http://hdl.handle.net/1850/13881 | |
| dc.description.abstract | The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of breast feeding as content for a social marketing campaign. | en_US |
| dc.language.iso | en_US | en_US |
| dc.relation | RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/13881 to RIT Scholar Works http://scholarworks.rit.edu/theses/6184, please update your feeds & links! | |
| dc.subject | Graphic design | en_US |
| dc.subject.lcc | HF5415.122 .C49 1999 | |
| dc.subject.lcsh | Social marketing | en_US |
| dc.subject.lcsh | Graphic arts | en_US |
| dc.subject.lcsh | Visual communication | en_US |
| dc.subject.lcsh | Breastfeeding | en_US |
| dc.subject.lcsh | Marketing | en_US |
| dc.title | The Impact of graphic design on the target audience: Designing an effective social marketing campaign | en_US |
| dc.type | Thesis | en_US |
| dc.description.college | College of Imaging Arts and Sciences | en_US |
| dc.description.department | School of Design | en_US |
| dc.contributor.advisorChair | Beardslee, Deborah | |
