The New Thaipography
Abstract
This thesis is about designing a new Thai typeface. The project attempts to increase Thai typefaces
options for Thai designers. The range of existing Thai typeface selection is limited, for use in text
and display situations. There are several problems of Thai typeface usage at both the display and
text type level. This project focuses primarily on the development of a new typeface for use in
display situations.
Thai designers use a single typeface for a wide range of products without regard for the differences
between the products. Through attempting to solve the problem of limited options, this project
includes a comprehensive study of Western typographic theories and principles and the application
of these toward the new typeface design. Therefore, this project begins with research and analysis
to understand the historical evolution of Western and Thai typography. The Synthesis section of
this study relates to the way designers order and interrelate information from research through
the design process. Ideation, Evaluation and Implementation sections are focused on two areas:
1) the development of a new typeface and 2) the application of this typeface to a series of
promotional posters. The typeface ideation has been evaluated by Thais. The evaluation stage
was an important and useful part of the process to understand the many considerations that
must be satisfied in the design of an effective typeface. The goal of the new typeface design, or
'the New Thaipography,' is to provide a new typeface choice for Thai designers that functions
well in display situations and has aesthetic integrity.
Collections
The following license files are associated with this item: