dc.contributor.advisor | Beardslee, Deborah | |
dc.contributor.advisor | Hertzson, Joyce | |
dc.contributor.advisor | Crawford, Kijana | |
dc.contributor.author | Torres Donovan, Martha M. | |
dc.date.accessioned | 2011-10-25T18:36:57Z | |
dc.date.available | 2011-10-25T18:36:57Z | |
dc.date.issued | 1999-05 | |
dc.identifier.uri | http://hdl.handle.net/1850/14229 | |
dc.description.abstract | Graphic design is the process of connecting with an audience by creating visual communication that appeals to a audience's intellect and aesthetic sensibility. the use of archetypes as a form of connection is a familiar process. This thesis explores the use of the goddess archetype in visual communications, specifically in advertising. | en_US |
dc.language.iso | en_US | en_US |
dc.relation | RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/14229 to RIT Scholar Works http://scholarworks.rit.edu/theses/4737, please update your feeds & links! | |
dc.subject | Advertising | en_US |
dc.subject | Graphic design | en_US |
dc.subject.lcc | P93.5 .T67 1999 | |
dc.subject.lcsh | Visual communication--Psychological aspects | en_US |
dc.subject.lcsh | Graphic arts--Psychological aspects | en_US |
dc.subject.lcsh | Women in advertising | en_US |
dc.subject.lcsh | Advertising--Psychological aspects | en_US |
dc.subject.lcsh | Archetype (Psychology) | en_US |
dc.subject.lcsh | Goddesses | en_US |
dc.title | The goddess sells: the impact of archetypes in visual communications | en_US |
dc.type | Thesis | en_US |
dc.description.college | College of Imaging Arts and Sciences | en_US |
dc.description.department | School of Design | en_US |