The goddess sells: the impact of archetypes in visual communications

dc.contributor.advisor	Beardslee, Deborah
dc.contributor.advisor	Hertzson, Joyce
dc.contributor.advisor	Crawford, Kijana
dc.contributor.author	Torres Donovan, Martha M.
dc.date.accessioned	2011-10-25T18:36:57Z
dc.date.available	2011-10-25T18:36:57Z
dc.date.issued	1999-05
dc.identifier.uri	http://hdl.handle.net/1850/14229
dc.description.abstract	Graphic design is the process of connecting with an audience by creating visual communication that appeals to a audience's intellect and aesthetic sensibility. the use of archetypes as a form of connection is a familiar process. This thesis explores the use of the goddess archetype in visual communications, specifically in advertising.	en_US
dc.language.iso	en_US	en_US
dc.relation	RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/14229 to RIT Scholar Works http://scholarworks.rit.edu/theses/4737, please update your feeds & links!
dc.subject	Advertising	en_US
dc.subject	Graphic design	en_US
dc.subject.lcc	P93.5 .T67 1999
dc.subject.lcsh	Visual communication--Psychological aspects	en_US
dc.subject.lcsh	Graphic arts--Psychological aspects	en_US
dc.subject.lcsh	Women in advertising	en_US
dc.subject.lcsh	Advertising--Psychological aspects	en_US
dc.subject.lcsh	Archetype (Psychology)	en_US
dc.subject.lcsh	Goddesses	en_US
dc.title	The goddess sells: the impact of archetypes in visual communications	en_US
dc.type	Thesis	en_US
dc.description.college	College of Imaging Arts and Sciences	en_US
dc.description.department	School of Design	en_US