Audience feedback as an influence on graphic design problem solving

Abstract

User-generated feedback is arguably the most efficient tool to evaluate a specific product or service. Even though it is widely used to evaluate and subsequently improve video game design, it is not commonly used for graphic design applications. The aim of this thesis is to demonstrate how user-generated feedback can be utilized to improve existing graphic design applications. Specifically, three types of feedback collection vehicles were selected for use in graphic design: personal observation, evaluation polls, and existing video game design feedback. In order to demonstrate the advantage of using user generated feedback, information collected through the feedback collection vehicles was interpreted and applied to improve the way-finding signage system at Strong Memorial Hospital in Rochester, New York.