Simplifying complex information structures: The Application of archiving and mapping strategies in the design of prescription drug labeling

Abstract

Information Design involves finding meaningful solutions to raw and complex data that is difficult to understand. Archiving and Mapping are approached as means of information design during the course of this thesis study. The process of Archiving involves collection, documentation and organization of data. Traditional Archiving methods are studied along with analyzing organization of large amounts of information in the form of web sites, publications, annual reports and reference books. The approach towards Mapping is not limited to just geographic contexts. Maps can be visualized in the form of an idea, metaphor or process. Graphic Design elements such as color, shape, line weight, typography, imagery, etc. are used as visual aids in the creation of maps. The study of these visual aids and their role in making raw data decipherable forms the crux of this study. This thesis focuses on identification of archiving and mapping strategies and applying them to the design of prescription labeling. Although the focus of this study is on the design of prescription labels, these strategies can be used in finding efficient design solutions to everyday life problems.