| dc.contributor.advisor | Jackson, Chris | |
| dc.contributor.author | Howard, Scott | |
| dc.date.accessioned | 2013-10-04T16:59:01Z | |
| dc.date.available | 2013-10-04T16:59:01Z | |
| dc.date.issued | 2013-05-01 | |
| dc.identifier.uri | http://hdl.handle.net/1850/16950 | |
| dc.description.abstract | The Sport Prism explores the development and implementation of a cohesive brand identity metaphor for a sport complex across multiple media. The metaphor that significantly impacts the design of this brand is the geometric prism. The concept of geometric prisms is paired with sport imagery to create a unique and compelling brand experience.
The Sport Prism frames relationships between the sport complex and the prism in intriguing ways, creating new meaning and ultimately a unique brand identity. | en_US |
| dc.language.iso | en_US | en_US |
| dc.relation | RIT Scholars content from RIT Digital Media Library has moved from http://ritdml.rit.edu/handle/1850/16950 to RIT Scholar Works http://scholarworks.rit.edu/theses/6992, please update your feeds & links! | |
| dc.subject | Brand identity | en_US |
| dc.subject | Graphic design | en_US |
| dc.subject | Illustration | en_US |
| dc.subject | Motion graphics | en_US |
| dc.subject | Sports | en_US |
| dc.subject | Website design | en_US |
| dc.subject.lcc | HF5415.1255 .H69 2013 | |
| dc.subject.lcsh | Branding (Marketing) | |
| dc.subject.lcsh | Web sites--Design | |
| dc.subject.lcsh | Athletic clubs--Marketing | |
| dc.title | Sport prism | en_US |
| dc.type | Thesis | en_US |
| dc.description.college | College of Imaging Arts and Sciences (CIAS) | en_US |
| dc.description.department | School of Design | en_US |
| dc.description.author | student | en_US |
| dc.description.campus | RIT - Main Campus | en_US |
