Browsing Citations Only by Author "Elsenbach, Jorg"
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Modified stage-gate(r) regimes in new product development
Ettlie, John; Elsenbach, Jorg (Blackwell Publishing, Ltd. The definitive version is available at http://www.blackwell-synergy.com, 2007-01)The purpose of this research was to explore the nature of the Stage-Gate (r) process in the context of innovative projects that not only vary in new product technology (i.e. radical versus incremental technology) but that ...