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    • Manufacturing practices: antecedents to mass customization 

      Qiang, Tu; Vonderembse, Mark; Ragu-Nathan, T.S. (Taylor and Francis. The definitive copy can be found at, 2004)
      Mass customization is a strategy that many firms are adopting to exploit the demand for products that meet the needs of individual customers. Mass customization capability is a firm's ability to manufacture products that ...