Browsing Citations Only by Subject "Technology"

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    • Technology, customization, and reliability 

      Johnson, Michael; Ettlie, John (Elsevier Science. The definitive version can be found at http://www.elsevier.com/wps/find/homepage.cws_home, 2001-08-01)
      This research examines the relative importance that customers place on product reliability, or things-gone-wrong, and customization, or things-gone-right, across a range of industrial settings. We integrate an evolutionary ...