Effective use of negative space in graphic design

Abstract

This thesis will investigate the potential use of effective negative space to improve the readability of text typography in graphic design. Negative space in two-dimensional design is also referred to as "white space" -- which is void of text or graphics. Negative space is more than just the background of a design. This thesis will demonstrate negative space as an element of design itself and develop a systematic approach to address negative space as it occurs in the following: margins, background, space for the eye to rest, signal that there is a break or end in the communication, variation in space -- passive vs. dynamic, implied space.