Browsing School of Design (CIAS)--ETDs by Subject "Marketing"
Now showing items 1-8 of 8
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Character design and marketing – Designer toys
(2007-10-01)Designing a series of my characters and one story for those characters is the first step in this project. Those characters will be presented on my design products from 2D to 3D and from t-shirt to cell phone downloads. ... -
Effectively targeting older consumers
(2011-05)Marketing strategies are used to convey product or service information and value offerings to a defined and specific audience. The ways in which these strategies are realized through graphic design may greatly impact the ... -
Foufou: using multimedia to promote a new product and establish a brand identity online
(2009-03-30)One night, my friend and I went to a night market in Taiwan and we were amazed by the great variety of adorable and interesting merchandise items, such as: puppets, stationery, t-shirts, and gadgets that were imprinted ... -
The Impact of graphic design on the target audience: Designing an effective social marketing campaign
(1999-05)The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of ... -
The Influence of color on purchasing decisions related to product design
(2012-02-20)Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is paramount and can affect the way consumers react to and ultimately choose ... -
Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers & retailers
(2008-11)There is a growing market for digital single-lens refl ex cameras (SLRs) that is driven by their ease of use, accessibility, and falling price points. Marketing these cameras with an interactive tutorial not only allows ... -
A Marketing plan for a publication for the arts in Rochester
(1989-10-11)