Browsing Kearse Awards (CLA)-- 2005-2007 by Author "Pikus, Rachel"
Now showing items 1-1 of 1
-
Professional tennis players as endorsers in Tennis Magazine: A content analysis of advertisements over 40 years
Pikus, Rachel; Austin, Bruce (RIT: College of Liberal Arts, 2005)A celebrity endorser is “a famous person who uses public recognition to recommend or co-present with a product in an ad” (Stafford et al. 2003, p.1). The portrayal of professional athletes in magazines and on television ...