Interactive television: advancing television through integrated technology
Abstract
Television has been struggling to find its position in the evolving world of media. It remains
mostly one directional output of content and it needs to fit into a world where people are growing to
expect more and more interactivity in their experience. Adding a dense component of interactive
options into the television experience could cater to revitalizing this centerpiece of entertainment and
sustain its dominant place in our households’ entertainment center. There is a vast array of
technology that has arisen that television could easily play off of and integrate into the main
experience to revitalize itself.
The goal of this thesis is to entice individuals to re-evaluate their relationship and experience
with television as it currently operates. Presenting them with even a small variety of examples where
other functions could be implemented could intrigue them enough to invest into considering deeper
potential to the medium. The motion pieces serve as viral spots to garnish interest and get people to
read the text portion and hopefully stimulate thought as to what they would like to be able to do with
television.
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