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Now showing items 111-113 of 113
Ereview
(RIT: College of Imaging Arts and Science, 2004-04)
Although printing is one of the most documented industries in the
United States, the dozen or so major sources of information
about the printing industry each arrives at a different view for the
size and scope of the ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-03)
Today’s media buyers are faced with a vast number of options for
delivering the advertising message, including print, broadcast
media, e-mail, PDAs, electronic billboards, blimps, cell phones
and even gas station pumps. ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-02)
The top service that advertising agencies perform on behalf of
their client base, according to research done by RIT’s Printing
Industry Center, is media buying and planning. As a result, digital
print service providers ...