Search
Now showing items 81-85 of 85
DOC students have articles published
(Department of Communication, 2005-01-10)
PTC senior sets hockey record
(Department of Communication, 2005-01-06)
Summer program in Japanese Visual Culture
(Department of Communication, 2005)
Pam Carmichael, CMT grad, earns a promotion
(Department of Communication, 2005-01-01)
Professional tennis players as endorsers in Tennis Magazine: A content analysis of advertisements over 40 years
(RIT: College of Liberal Arts, 2005)
A celebrity endorser is “a famous person who uses public recognition to recommend or co-present with a product in an ad” (Stafford et al. 2003, p.1). The portrayal of professional athletes in magazines and on television ...