| dc.contributor.author | Print Industry Center | |
| dc.date.accessioned | 2009-06-26T17:23:46Z | |
| dc.date.available | 2009-06-26T17:23:46Z | |
| dc.date.issued | 2004-07 | |
| dc.identifier.uri | http://hdl.handle.net/1850/10025 | |
| dc.description | RIT Printing Industry Center newsletter | en_US |
| dc.description.abstract | The demand for personalized printed marketing materials is
influenced by two important types of print customers: the
marketing executives of manufacturing or service firms, and
advertising agencies that help them plan their communication
strategies. The role of the advertising agency was explored in the
February and March eReview. Now we turn to the marketing
executive, and to another research monograph published by the
Printing Industry Center at RIT, entitled “Marketing
Communications Demand Creation: Marketing Executive Study.” | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | RIT: College of Imaging Arts and Science | en_US |
| dc.subject | newsletter | en_US |
| dc.title | Ereview | en_US |
| dc.type | Newsletter | en_US |
| dc.title.article | How Marketing Executives Influence the Demand for Personalized Printing | en_US |
| dc.title.article | 2003 Research Monographs: | en_US |
