Browsing eReview Newsletter (CIAS) by Issue Date
Now showing items 1-20 of 85
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(RIT: College of Imaging Arts and Science, 2004-02)The top service that advertising agencies perform on behalf of their client base, according to research done by RIT’s Printing Industry Center, is media buying and planning. As a result, digital print service providers ... -
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(RIT: College of Imaging Arts and Science, 2004-03)Today’s media buyers are faced with a vast number of options for delivering the advertising message, including print, broadcast media, e-mail, PDAs, electronic billboards, blimps, cell phones and even gas station pumps. ... -
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(RIT: College of Imaging Arts and Science, 2004-04)Although printing is one of the most documented industries in the United States, the dozen or so major sources of information about the printing industry each arrives at a different view for the size and scope of the ... -
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(RIT: College of Imaging Arts and Science, 2004-05)The ways in which the government has managed the environmental impacts of small printers have evolved over time. Prior to the 1980s, environmental agencies were lenient in their regulation of smaller firms. But as larger, ... -
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(RIT: College of Imaging Arts and Science, 2004-05)The ways in which the government has managed the environmental impacts of small printers have evolved over time. Prior to the 1980s, environmental agencies were lenient in their regulation of smaller firms. But as larger, ... -
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(RIT: College of Imaging Arts and Science, 2004-06)The acquisition of new printing technology in the absence of a disciplined approach to process analysis and sound strategic planning can sometimes lead in the wrong direction—to increased costs and eventual failure. ... -
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(RIT: College of Imaging Arts and Science, 2004-07)The demand for personalized printed marketing materials is influenced by two important types of print customers: the marketing executives of manufacturing or service firms, and advertising agencies that help them plan ... -
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(RIT: College of Imaging Arts and Science, 2004-08)As we saw last month, the corporate marketing executive has a profound influence on the selection of the media used in advertising. RIT’s study entitled “Marketing Communications Demand Creation: Marketing Executive ... -
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(RIT: College of Imaging Arts and Science, 2004-09)The initial assumptions of the research report, “The Role of Value-Added Services in Successful Digital Printing” (PICRM- 2003-02), were based on exploratory research conducted by the Printing Industry Center at RIT in ... -
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(RIT: College of Imaging Arts and Science, 2004-10)Printers and prepress firms have been hearing that the cost of owning digital color printing equipment is declining, but they need to understand that the business model reaches far beyond the cost of equipment and ... -
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(RIT: College of Imaging Arts and Science, 2004-12)Decorating fabrics for clothing or shelter has been one of our preoccupations from the very start of human history, and has evolved into today’s magnificent textile printing industry. Hundreds of fabrics, dyestuffs (ink ... -
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(RIT: College of Imaging Arts and Science, 2005-01)As society faces environmental limits to material consumption, the typical business model’s goal of “selling large” must be questioned. In the seminal book Small is Beautiful, Schumaker argues that in order to be a truly ... -
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(RIT: College of Imaging Arts and Science, 2005-02)Four different business models related to successful digital color print services are examined in the recent RIT Printing Industry Center report, “Digital Printing Success Models: Validation Study (2004)” (PICRM-2004-06). ... -
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(RIT: College of Imaging Arts and Science, 2005-03)As printers come to grips with the market effects of overcapacity, consolidation, shorter runs, and squeezed margins, many are surprised to discover that a technology revolution has been quietly building strength in the ... -
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(RIT: College of Imaging Arts and Science, 2005-04)This month we take a look at the “lean” mindset in the printing industry. Research conducted through RIT’s Printing Industry Center has established that while both large and small printing establishments view the lean ... -
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(RIT: College of Imaging Arts and Science, 2005-05)Data asset management (DAM) is one of the value-added services that many printers provide today. In this, the first of a two-part summary of the Printing Industry Center research report “Digital Asset Management—A Closer ... -
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(RIT: College of Imaging Arts and Science, 2005-06)In the previous column we looked at the features of data asset management (DAM) systems, and discussed how they can solve data storage and retrieval problems in printing businesses. Here we review four case studies—two ... -
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(RIT: College of Imaging Arts and Science, 2005-07)Outsourcing has become a standard practice across every industry sector. Companies are outsourcing business functions like human resources, customer service, logistics, and administration, including document processing. ... -
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(RIT: College of Imaging Arts and Science, 2005-08)It may seem unlikely that an innovative use of new technology in the university press business model would come out of an organization that prides itself on having the oldest examples of printing to be found anywhere, ... -
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(RIT: College of Imaging Arts and Science, 2005-09)The eReview is a monthly publication of the Printing Industry Center at RIT for registered Affiliate companies. Articles are also published in the quarterly printed publication PrintReview.