Ereview
Abstract
Printers and prepress firms have been hearing that the cost of
owning digital color printing equipment is declining, but they need
to understand that the business model reaches far beyond the
cost of equipment and consumables. Not only do digital color
printers need to purchase equipment, maintenance support and
consumables, they also must build the right infrastructure to
deliver value-added digital color services to their customers.
The Printing Industry Center at RIT surveyed 40 users of digital
color technology to assess the real investment that was required
to develop a successful business model. The 2003 report,
entitled “Investing in Digital Color . . . The Bottom Line” (PICRM-
2003-10), explains how a print services provider’s level of
investment is directly related to its target market and application
mix. Four clear market segments and investment levels emerged
from the research.
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