Print Industry Center
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Printers and prepress firms have been hearing that the cost of owning digital color printing equipment is declining, but they need to understand that the business model reaches far beyond the cost of equipment and consumables. Not only do digital color printers need to purchase equipment, maintenance support and consumables, they also must build the right infrastructure to deliver value-added digital color services to their customers. The Printing Industry Center at RIT surveyed 40 users of digital color technology to assess the real investment that was required to develop a successful business model. The 2003 report, entitled “Investing in Digital Color . . . The Bottom Line” (PICRM- 2003-10), explains how a print services provider’s level of investment is directly related to its target market and application mix. Four clear market segments and investment levels emerged from the research.
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