Ereview
Abstract
Four different business models related to successful digital color
print services are examined in the recent RIT Printing Industry
Center report, “Digital Printing Success Models: Validation Study
(2004)” (PICRM-2004-06). The four models, originally identified
in a 2003 Center report (“Investing in Digital Color…the Bottom
Line”), reflect different levels of investment in equipment,
infrastructure, and human resources. Since the 2003 exploratory
study was limited in scope, a more in-depth study was designed
to provide more reliable estimates of the investments for each
model, and to add business performance measures.
The 2004 study confirms the four typical business models we
had found for success in variable data printing (from the lowest
level of investment to the highest):
Level 1: Quick Print Model
Level 2: Commercial Short-Run Model
Level 3: Internet On-Demand Model
Level 4: Full Service/Fully Customized Model.
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