Print Industry Center
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Four different business models related to successful digital color print services are examined in the recent RIT Printing Industry Center report, “Digital Printing Success Models: Validation Study (2004)” (PICRM-2004-06). The four models, originally identified in a 2003 Center report (“Investing in Digital Color…the Bottom Line”), reflect different levels of investment in equipment, infrastructure, and human resources. Since the 2003 exploratory study was limited in scope, a more in-depth study was designed to provide more reliable estimates of the investments for each model, and to add business performance measures. The 2004 study confirms the four typical business models we had found for success in variable data printing (from the lowest level of investment to the highest): Level 1: Quick Print Model Level 2: Commercial Short-Run Model Level 3: Internet On-Demand Model Level 4: Full Service/Fully Customized Model.
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