| dc.description.abstract | The purpose of this month’s research monograph, a literature
review entitled Upstream Database and Digital Asset
Management in Variable Data Printing (PICRM-2008-01), by
Franziska Frey, Ph.D., RIT School of Print Media McGhee
Distinguished Professor, and Nicholas Barzelay, RIT School of
Print Media adjunct professor, is to understand the application of
database and digital asset management tools, techniques, and
skills to facilitate content preparation for variable data printing
jobs. It does not address who is responsible for addressing the
data and digital asset components in the overall workflow – the
customer or the service supplier. | en_US |
