Ereview
| dc.contributor.author | Print Industry Center | |
| dc.date.accessioned | 2009-06-29T16:51:56Z | |
| dc.date.available | 2009-06-29T16:51:56Z | |
| dc.date.issued | 2004-03 | |
| dc.identifier.uri | http://hdl.handle.net/1850/10066 | |
| dc.description | RIT Printing Industry Center newsletter | en_US |
| dc.description.abstract | Today’s media buyers are faced with a vast number of options for delivering the advertising message, including print, broadcast media, e-mail, PDAs, electronic billboards, blimps, cell phones and even gas station pumps. More than ever, the use of multimedia and cross-media strategies is critical to effective business communications. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | RIT: College of Imaging Arts and Science | en_US |
| dc.subject | newsletter | en_US |
| dc.title | Ereview | en_US |
| dc.type | Newsletter | en_US |
| dc.title.article | Where does print fit into the media buying landscape of advertising agencies? | en_US |
| dc.title.article | 2003 Research Monographs | en_US |
