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Tailored type: Studying the effects of typography in clothing brand personalities
(2013-05-17)
Understanding how typography influences consumer perception and brand reception is important to successfully employ typographic strategies that positively influence consumers. Utilizing typography to effectively express ...
Sport prism
(2013-05-01)
The Sport Prism explores the development and implementation of a cohesive brand identity metaphor for a sport complex across multiple media. The metaphor that significantly impacts the design of this brand is the geometric ...
A Cup is a corpse: A Thesis project implementing an experimental approach to visual communication and advocating the concept of slow design
(2012-07)
Based on the dissection of the phenomenon of coffee culture and the introspection of the negative environmental impact from the overwhelming usage of paper coffee cups, this thesis explores a design approach to advocate ...
Graphic design + biomimicry
(2012-06-29)
GRAPHIC DESIGN + BIOMIMICRY: Integrating Nature into Modern Design Practices is a thesis that explores how to effectively integrate the methodologies and principles of graphic design and biomimicry. The objective is to ...
The Influence of color on purchasing decisions related to product design
(2012-02-20)
Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is paramount and can affect the way consumers react to and ultimately choose ...
Design for good: The Philosophical alignment of the arts and crafts, modernist, and handmade movements
(2011-05)
The early 1990's marked the beginning of the digital age when a transformation in graphic design technology and practice began to occur. For many graphic designers,
the tactile approach to assembling a composition was ...
Effectively targeting older consumers
(2011-05)
Marketing strategies are used to convey product or service information and value offerings to a defined and specific audience. The ways in which these strategies are realized through graphic design may greatly impact the ...
Look, cook, learn: A Recipe for improved functionality in cooking design
(2011-05)
Look, Cook, Learn: A Recipe for Improved Functionality In Cooking Design is a thesis which explores the relationship and differences between print media and digital media. Both are studied in respect to instructional cooking ...
Audience feedback as an influence on graphic design problem solving
(2011)
User-generated feedback is arguably the most efficient tool to evaluate a specific product or service. Even though it is widely used to evaluate and subsequently improve video game design, it is not commonly used for graphic ...
Swimsmart: An Interactive and instructional multimedia application
(2010-08)
The thesis project, SwimSmart, created by Rebecca Natalie Berent, is an instructional CD-ROM designed for coaches and intermediate to advanced swimmers seeking to improve upon their swimming skills. It is designed for use ...