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Now showing items 1-9 of 9
Ereview
(RIT: College of Imaging Arts and Science, 2004-12)
Decorating fabrics for clothing or shelter has been one of our
preoccupations from the very start of human history, and has
evolved into today’s magnificent textile printing industry.
Hundreds of fabrics, dyestuffs (ink ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-09)
The initial assumptions of the research report, “The Role of
Value-Added Services in Successful Digital Printing” (PICRM-
2003-02), were based on exploratory research conducted by the
Printing Industry Center at RIT in ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-08)
As we saw last month, the corporate marketing executive has a
profound influence on the selection of the media used in
advertising. RIT’s study entitled “Marketing Communications
Demand Creation: Marketing Executive ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-07)
The demand for personalized printed marketing materials is
influenced by two important types of print customers: the
marketing executives of manufacturing or service firms, and
advertising agencies that help them plan ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-06)
The acquisition of new printing technology in the absence of a
disciplined approach to process analysis and sound strategic
planning can sometimes lead in the wrong direction—to
increased costs and eventual failure. ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-05)
The ways in which the government has managed the
environmental impacts of small printers have evolved over time.
Prior to the 1980s, environmental agencies were lenient in their
regulation of smaller firms. But as larger, ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-05)
The ways in which the government has managed the
environmental impacts of small printers have evolved over time.
Prior to the 1980s, environmental agencies were lenient in their
regulation of smaller firms. But as larger, ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-04)
Although printing is one of the most documented industries in the
United States, the dozen or so major sources of information
about the printing industry each arrives at a different view for the
size and scope of the ...
Ereview
(RIT: College of Imaging Arts and Science, 2004-03)
Today’s media buyers are faced with a vast number of options for
delivering the advertising message, including print, broadcast
media, e-mail, PDAs, electronic billboards, blimps, cell phones
and even gas station pumps. ...