| dc.description.abstract | As society faces environmental limits to material consumption,
the typical business model’s goal of “selling large” must be
questioned. In the seminal book Small is Beautiful, Schumaker
argues that in order to be a truly sustainable society, we must
ultimately consume less. The Printing Industry Center at RIT
research report, “Selling Small and Smart: The Future of the
Sustainable Enterprise (PICRM-2004-01),” outlines the
experiences of three suppliers that are operating under a new
business model that allows economic growth, while also helping
society to step away from the spiral of increasing consumption.
In this new business model, material goods are not seen as ends
in themselves. The traditional model of selling as much as
possible is abandoned in exchange for a model in which firms
make money by helping their customers achieve their goals while
using less product. | en_US |
