| dc.contributor.author | Print Industry Center | |
| dc.date.accessioned | 2009-06-25T19:20:29Z | |
| dc.date.available | 2009-06-25T19:20:29Z | |
| dc.date.issued | 2008-12 | |
| dc.identifier.uri | http://hdl.handle.net/1850/9947 | |
| dc.description | RIT Printing Industry Center newsletter | en_US |
| dc.description.abstract | While variable data printing is widely recognized as an important
adjunct to customer relationship management and targeted marketing,
complexities with data and digital content preparation have limited the
actual application of the technology. Digital assets and data involve
processes closely associated with information technology. Lack of information
technology savvy is reflected in how data is handled, what
tools are used, and what skills are fostered to work the tools. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | RIT: College of Imaging Arts and Science | en_US |
| dc.subject | Newsletter | en_US |
| dc.title | Ereview | en_US |
| dc.type | Newsletter | en_US |
| dc.title.article | Test Targets 8.0 | en_US |
| dc.title.article | 2008 Symposium | en_US |
| dc.title.article | Benchmarking Insert Advertising Effectiveness Metrics | en_US |
| dc.title.article | Upstream Database and Digital Asset Management in VDP | en_US |
