Browsing eReview Newsletter (CIAS) by Title

Now showing items 44-63 of 85

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2009-10)
      This month’s eReview is an overview of the new book Personalization: Data-Driven Print and Internet Communications by Center Director Dr. Patricia Sorce. "The premise of this book is that marketing firms can improve the ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2005-08)
      It may seem unlikely that an innovative use of new technology in the university press business model would come out of an organization that prides itself on having the oldest examples of printing to be found anywhere, ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2004-08)
      As we saw last month, the corporate marketing executive has a profound influence on the selection of the media used in advertising. RIT’s study entitled “Marketing Communications Demand Creation: Marketing Executive ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2008-07)
      This month’s research monograph, a survey-based study entitled Benchmarking Insert Advertising Effectiveness Metrics (PICRM- 2008-04), is authored by Patricia Sorce, administrative chair of RIT’s School of Print Media ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2005-01)
      As society faces environmental limits to material consumption, the typical business model’s goal of “selling large” must be questioned. In the seminal book Small is Beautiful, Schumaker argues that in order to be a truly ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2004-10)
      Printers and prepress firms have been hearing that the cost of owning digital color printing equipment is declining, but they need to understand that the business model reaches far beyond the cost of equipment and ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2008-02)
      As printing technology advances, new markets and applications are developing, requiring improved document longevity and robustness. With more documents being printed digitally, it is important to understand how these ...

    • Ereview 

      Print Industry Center (RIT: College of Imaging Arts and Science, 2005-02)
      Four different business models related to successful digital color print services are examined in the recent RIT Printing Industry Center report, “Digital Printing Success Models: Validation Study (2004)” (PICRM-2004-06). ...

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      Print Industry Center (RIT: College of Imaging Arts and Science, 2007-01)
      Every industry needs an educated workforce to stay competitive in the marketplace. This is especially true for the printing industry because of the vast technological changes experienced in recent years. An educated ...

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2010-04)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2010-05)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2010-03)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2010-08)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2010-06)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2010-07)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2011-10)

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      Print Industry Center (RIT: College of Imaging Arts and Sciences, 2011-09)

    • Ereview 

      Print Industry Center (RIT: College of Imaging Arts and Science, 2008-01)
      This month’s eReview is based on Emerging Global Print Markets: A Five-Country Comparative Study (PICRM-2006-06), by RIT Professors Stan Widrick and Frank Cost. This monograph focuses on the current state and near-term ...

    • Ereview 

      Print Industry Center (RIT: College of Imaging Arts and Science, 2004-02)
      The top service that advertising agencies perform on behalf of their client base, according to research done by RIT’s Printing Industry Center, is media buying and planning. As a result, digital print service providers ...

    • Ereview 

      Print Industry Center (RIT: College of Imaging Arts and Science, 2004-07)
      The demand for personalized printed marketing materials is influenced by two important types of print customers: the marketing executives of manufacturing or service firms, and advertising agencies that help them plan ...